Expanding Panasonic’s strategic partnerships & investments in the Silicon Valley and globally

Written By Ana Martinez

The Client

Panasonic a Japanese multinational electronics company.

The Objective

Panasonic is pursuing strategic partnerships and investments in key business and technology areas.

The Solution

Leveraging our extensive connections and expertise in emerging technologies, our team has identified and vetted startups developing innovative solutions in multiple key areas of interest for Panasonic. Our team has focused on a wide range of topics including:

  • Clean-tech

  • Sleep-tech

  • Smart kitchens

  • Smart household appliances

The Outcomes

Projects have resulted in multiple partnerships with startups such as AquaFresco, a developer of a water-recycling technology for residential and commercial washing machines that reuses 95% of water and detergent when cleaning laundry, and Smart Nora, a smart non-invasive sleep-tech solution to mitigate snoring.

Ana Martinez

Ana has extensive experience in corporate innovation. She has helped over 25 Global 1000 corporations from a wide range of industries develop new business strategies using the latest technologies in the market and has also led 70+ partnerships between corporations and startups. Ana has worked with corporate clients such as Nestle, PepsiCo, Volkswagen, Procter & Gamble, JetBlue, Mizuho, BP, Repsol, Nissan, Avis Budget Group, Magna, Renault, Ferguson, Allstate, GrainCorp, Givaudan, BSM, Griffith Foods, AGC, IAG, among others.

As a member of Rabobank’s first Innovation Team, Ana successfully launched Foodbytes, a pitch competition and networking platform that connects the top food and agriculture startups, corporates and investors. With 15 global pitch competitions, 260+ startup pitches and 4700+ attendees, Foodbytes has become the top startup pitch competitions in the food and agriculture industries. She also launched TERRA, a food and agriculture accelerator that brings together the industry’s most disruptive startups and leading corporations to fuel industry innovation and strategic partnerships.

Ana graduated from the University of California Berkeley with a major in Economics. She was born in Guadalajara, Mexico and loves to play golf!

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