Fiege partners with startups & technology companies to shape the future of logistics

Written By Ana Martinez

The Client

Fiege, a leading European logistics company working at 135 locations in 15 countries.

The Objective

Fiege is looking to connect with startups and technology companies developing smart warehouse and smart trade solutions.

The Solution

Leveraging our connections in the startup and technology ecosystem, our team has identified companies and solutions that are directly relevant to Fiege’s strategic business goals and needs. Over a 4 month period, Fiege has selected 4 potential partners and has launched market tests with our team’s guidance.

The Outcome

One such partner is IAM Robotics, producer of autonomous robots that retrieve products from distribution centers. The two companies have conducted several market tests both in the USA and Germany.

Fiege is so pleased with the results of our projects that they are investing and expanding their team to be able to handle more engagements with innovative startups and technology companies.

Ana Martinez

Ana has extensive experience in corporate innovation. She has helped over 25 Global 1000 corporations from a wide range of industries develop new business strategies using the latest technologies in the market and has also led 70+ partnerships between corporations and startups. Ana has worked with corporate clients such as Nestle, PepsiCo, Volkswagen, Procter & Gamble, JetBlue, Mizuho, BP, Repsol, Nissan, Avis Budget Group, Magna, Renault, Ferguson, Allstate, GrainCorp, Givaudan, BSM, Griffith Foods, AGC, IAG, among others.

As a member of Rabobank’s first Innovation Team, Ana successfully launched Foodbytes, a pitch competition and networking platform that connects the top food and agriculture startups, corporates and investors. With 15 global pitch competitions, 260+ startup pitches and 4700+ attendees, Foodbytes has become the top startup pitch competitions in the food and agriculture industries. She also launched TERRA, a food and agriculture accelerator that brings together the industry’s most disruptive startups and leading corporations to fuel industry innovation and strategic partnerships.

Ana graduated from the University of California Berkeley with a major in Economics. She was born in Guadalajara, Mexico and loves to play golf!

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